Ready to Raise Your Prices Without Losing Clients?

Download the  guide and step into your Skin CEO Era.

 

You know you’re undercharging.

But raising your prices feels scary

This free guide gives you the confidence and strategy to do it right—without guilt, fear, or losing your loyal clients.

Get your Copy Now!
THERE IS HOPE

 You Can raise your prices and keep your clients!

 

  • WHAT’S INSIDE This E-book?

    • The #1 mindset shift you must make before raising your prices

    • How to confidently calculate what you should really be charging

    • Quick upgrades to elevate your client experience instantly

    • A taste of the exact strategy estheticians are using to charge more—and keep their dream clients

     

Building a Thriving aesthetic business does not mean Burnout.

This guide shows you how - Step by Step

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In The Next 6 Months, You Could…

  •  Confidently raise your prices—and keep your loyal clients
  • Finally be paid what your experience, energy, and expertise are worth
  • Stop running on discounts and start building a premium brand
  • Work fewer hours while earning more income
  • Have a waitlist of high-paying clients who can’t wait to book with you
  • Rebuild your service menu with intention and profit in mind
  • Have a waitlist of high-paying clients who can’t wait to book with you

INTRODUCING

Raise your Prices like a Skin CEO

Video Poster Image

 The Ultimate Guide to Premium Pricing, Client Retention, and Profitable Growth

This transformational eBook walks you step-by-step through:

  • Calculating your pricing for profit

  • Communicating price increases with confidence and grace

  • Upgrading your treatment experience to match premium rates

  • Positioning yourself as a high-value provider

  • Building a rebooking and retention system

  • Scaling your income beyond the treatment room

 

 

What You’ll Learn Inside the Ebook:

 

Chapter 1

The Skin CEO Mindset shift

To raise your prices, you must first shift your identity.

  • Understand the difference between a service provider and a Skin CEO
  • Reframe your relationship with money, value, and confidence
  • Break free from the “nice girl pricing trap”
  • Identify your emotional blocks around charging more
  • Step fully into your leadership role as a business owner

 

 

Chapter 2

Knowing your numbers

You can’t price confidently until you know what it actually costs to do business.

  • Calculate your cost per service, including hidden expenses
  • Set income goals that support your lifestyle—not just survival
  • Determine your break-even point and your profit margin
  • Learn how to use value-based pricing—not fear-based pricing
  • Use our simple pricing formula to charge sustainably

 

 

Chapter 3 

Elevating the Client Experience

You can’t raise your prices if the experience doesn’t match.

  • Learn how to create a signature experience at every price point
  • Instantly upgrade the feel of your services with low-cost details
  • Discover sensory and emotional touchpoints that feel premium
  • Make small changes that leave lasting impressions
  • Stand out in a saturated market by how you make people feel

 

 

Chapter 4

Creating a High-Converting Service Menu

Your service menu is your business strategy in disguise.

  • Design a simplified, intentional menu that reflects your expertise
  • Remove filler services that drain your time and energy
  • Position your top services for profitability and ease
  • Add structure with tiers, packages, or memberships
  • Name and describe services in a way that sells value, not time

 

 

This Ebook  Is For You If...

  • You’ve been afraid to raise your prices because you don’t want to lose clients
  • You’re fully booked, but still not making the income you deserve
  • You want to attract clients who respect your time and happily pay your rates
  • You feel stuck between burnout and breaking even
  • You want a clear strategy—not just motivation—to raise your prices the right
  • You believe in the results you deliver and are ready to charge accordingly
YES, I WANT IN!
NICE TO MEET YOU

I'm Elizabeth Camacho

a licensed esthetician, educator, and the CEO of DermaJEM. I’ve spent over two decades in this industry, and I know firsthand what it feels like to be passionate about skincare and results… but also overwhelmed by the business side of things.

I started DermaJEM because I saw too many talented estheticians struggling to grow simply because they didn’t have access to the right tools, guidance, or support. I’ve been in your shoes — trying to do it all, wondering if I was charging enough, and questioning if I could really build something successful on my own.

Now, my mission is to help estheticians like you feel confident, supported, and equipped — not just with advanced technology, but with the knowledge and strategy to build a business you’re proud of. I believe in loud success, in taking up space, and in helping you step fully into your Skin CEO era.

You’re not waiting for opportunity. You’re building it — and I’m here to help.

 

“I’ve bought other guides before, but this one was different—it’s clear, actionable, and gets to the heart of what’s holding you back. I increased my facial prices by $40 and clients still rebooked!”

- Brielle T. Acne Specialist , California

“This eBook is like the business mentor I wish I had years ago. I now have a structured pricing strategy, upgraded my client experience, and finally feel like a Skin CEO.”

- Jade M. Solo Spa Owner, Texas

“I was terrified to raise my prices, but this guide gave me the exact words, steps, and confidence I needed. I raised my rates and didn’t lose a single loyal client.”

- Vanessa R. Licensed Esthetican, Florida

GET STARTED TODAY!

Raise your Prices Like a Skin CEO

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Get the Guide!

You’ve done the work. You’ve built your skills. You’ve delivered real results.

Now it’s time for your pricing to reflect all of that—and more.

Whether you’re new to raising your rates or ready to restructure your entire business,

Raise Your Prices Like a Skin CEO will guide you every step of the way.

✨ No fluff. No fear. Just a proven roadmap to earning what you’re worth.